Sabtu, 05 Februari 2011

Google calls Microsoft a copycat

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CNET News: Week in Review Newsletter
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February 05, 2011
  In this issue    

 Microsoft responds to Google's copycat claims, again
 Google wants to fight smartphone battle on Web
 The Daily: A good morning paper
 Netflix rises as studios' DVD money plunges

Google has a harsh word to describe Microsoft: plagiarist.

After noticing curious search results at Bing, then running a sting operation to investigate further, Google has concluded that Microsoft was copying Google search results into its own search engine. The story began with Google's team for correcting typographical errors in search terms, which monitors its own and rivals' performance closely.

Next came the sting, which featured a one-time code that manually ranked a page for a specific term. Google then had employees type in those terms from home using Internet Explorer with both Suggested Sites and the Bing Toolbar enabled, clicking the top results as they went. Two weeks later, Bing showed the Google results that had been hand-coded.

A Bing executive acknowledged monitoring what links users clicked but essentially described it as letting humans help gather data...

Michelle Meyers   Steve Musil
Senior editor, CNET.com
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